The Greatest Movie Ever Sold
2011 · Movie · PG-13 · 87 min · ★ 6.4 · 69% critics
This documentary looks at branding, advertising, and product placement by using them to fund the film itself. It follows the behind-the-scenes push to secure sponsors and weave their products into the project, while raising questions about how marketing shapes entertainment and what it means to “sell out.”
Also known as POM Wonderful Presents: The Greatest Movie Ever Sold
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Details
- Original title
- POM Wonderful Presents: The Greatest Movie Ever Sold
- Years
- 2011
- Release date
- 2011-04-22
- Language
- English
- Rated
- PG-13
- Runtime
- 87 min
- Critic score
- 69/100
- TMDB rating
- 6.4/10 (237 votes)
About
You’ll likely enjoy this if you like playful, self-referential documentaries about consumer culture, especially if Super Size Me or Freakonomics worked for you; Not for you if you want deep new revelations or a tightly focused, fast-paced watch.
Pros: clever self-aware concept; funny, watchable tone; interesting industry access | Cons: not very insightful; repetitive, slow middle; feels like one joke
Themes
- advertising
- drink
- advertising agency
- advertising model
- controversial advertising
- mcdonald's
Cast & crew
Morgan Spurlock
as Self
Peter Berg
as Self
- PB
Paul Brennan
as Self
Ralph Nader
as Self
Brett Ratner
as Self
J.J. Abrams
as Self
Donald Trump
as Self
Quentin Tarantino
as Self
Directed by Morgan Spurlock