
General Magic
2018 · Movie · TV-PG · 92 min · ★ 7.3 · 74% critics
This documentary follows an ambitious Silicon Valley startup whose bold ideas aimed to reshape how people communicate and use technology. Through firsthand reflections and vivid archival footage, it explores big dreams, teamwork, and what it means to fall short commercially while still leaving a lasting mark on the world.
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Details
- Years
- 2018
- Release date
- 2019-05-09
- Language
- English
- Rated
- TV-PG
- Runtime
- 92 min
- Max quality
- HD
- Critic score
- 74/100
- TMDB rating
- 7.3/10 (42 votes)
About
You’ll likely enjoy this if you like inspiring, real-world stories about big ideas, teamwork, and learning from setbacks, with a strong dose of 90s tech nostalgia; Not for you if loud music issues or business/tech history bore you, though fans of We Are X may connect with the passion.
Pros: inspiring story of failure; fascinating tech history; fun 90s nostalgia | Cons: background music too loud; hard-to-hear interviews; not for tech-averse viewers
Themes
- technology
- it-expert
- silicon valley
- interview
- rise and fall
- cell phone
- business start-up
- phone
- computer programming
- social history
- communicating via phone
- smart phone
- +9 more
Cast & crew
- MS
Megan Smith
as Self
- TF
Tony Fadell
as Self
- MP
Marc Porat
as Self

Andy Hertzfeld
as Self

Steve Jobs
as Self (archive footage)
- JH
Joanna Hoffman
as Self
- JS
John Sculley
as Self
Directed by Matt Maude, Matthew Maude, Sarah Kerruish