
It
1927 · Movie · NR · 72 min · ★ 6.9 · 83% critics
A lively shopgirl in a big city department store sets out to win over her wealthy employer using charm, confidence, and sheer persistence. This light silent-era romance mixes flirtation, class differences, and breezy comedy with a strong sense of 1920s style.
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Details
- Years
- 1927
- Release date
- 1927-02-05
- Language
- English
- Rated
- NR
- Runtime
- 72 min
- Max quality
- HD
- Critic score
- 83/100
- TMDB rating
- 6.9/10 (73 votes)
About
You’ll likely enjoy this if you like charming silent romantic comedies, flirty Jazz Age energy, or old-Hollywood comfort watches in the vein of The Devil and Miss Jones or Christmas in July; Not for you if you need a deeper, less dated story.
Pros: lively lead presence; witty, breezy fun; vivid 1920s atmosphere | Cons: thin predictable story; some slow stretches; dated social attitudes
Themes
- department store
- charisma
- reporter
- silent film
- newspaper reporter
- hot dog
- department store owner
- shopgirl
- it girl
- captivating
Cast & crew

Clara Bow
as Betty Lou Spence

Antonio Moreno
as Cyrus Waltham Jr.

William Austin
as Monty Montgomery

Priscilla Bonner
as Molly

Jacqueline Gadsden
as Adela Van Norman

Julia Swayne Gordon
as Mrs. Van Norman

Elinor Glyn
as Madame Elinor Glyn

Elmo Billings
as Office Boy (uncredited)

Lloyd Corrigan
as Yacht Cabin Boy (uncredited)
- CH
Cheryl Holt
as Baby (uncredited)
Directed by Clarence G. Badger