← Back to explore

Maverick Carter

Production

Biography

Maverick Carter is an American businessman and media personality. Originally from Atlanta, GA, Maverick grew up the son of Katherine Powers, a social worker, and Otis Carter, a drug dealer who spent much of Maverick's childhood in federal penitentiaries. Carter is a longtime friend of LeBron James; both played basketball at St. Vincent–St. Mary High School in Akron. After graduating from SVSM, Carter played college basketball at Western Michigan, before transferring to The University of Akron and focusing on other pursuits. While in college, Carter interned with Nike, withdrawing from college to become a Nike field representative. Carter has served as James' business manager since 2006. Carter (along with James, Rich Paul and Randy Mims) is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering "The Decision", generally believed to be a marketing failure. However, Carter has also had his share of successes, such as arranging a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. Carter developed The LeBrons series of commercials featuring caricatures of LeBron. Carter and James founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall and the Bleacher Report spinoff "Uninterrupted". Besides managing LeBron James, other business management clients of Carter include former football player Johnny Manziel.

Filmography34 titles

Clemente

2024Executive Producer

89 Blocks

2017Executive Producer

Top Boy

2019Executive Producer

Shooting Stars

2023Producer

Hustle

2022Producer

How Music Got Free

Executive Producer

The Redeem Team

2022Executive Producer

Self Made: Inspired by the Life of Madam C.J. Walker

2020Executive Producer

What's My Name: Muhammad Ali

2019Executive Producer

Starting 5

2024Executive Producer

Black Ice

2023Executive Producer

More Than a Game

2008Executive Producer

The Carter Effect

2017Executive Producer

Fight Mom

2016Executive Producer

Untold: Sign Stealer

2024Executive Producer

Student Athlete

2018Producer

Space Jam: A New Legacy

2021Producer

Fantasy Football

2022Executive Producer

Naomi Osaka

Executive Producer

Rez Ball

2024Executive Producer

Greatness Code

Executive Producer

Untold: Hope Solo vs. U.S. Soccer

2024Executive Producer

Say Hey, Willie Mays!

2022Executive Producer

Becoming

Executive Producer

Redefined: J.R. Smith

Executive Producer

Untold: The Murder of Air McNair

2024Executive Producer

House Party

2023Producer

The Crossover

Executive Producer

The Shop

as Self

Turning the Tables with Robin Roberts

Executive Producer

Memes & Nightmares

2024Executive Producer

Uninterrupted's Top Class: The Life and Times of the Sierra Canyon Trailblazers

2021Executive Producer

Shut Up and Dribble

as Self - Businessman / LeBron's Manager

Who Is Stan Smith?

2022Executive Producer